Privacy Policy

1. Introduction

This Privacy Policy explains how Yancheng Fufang E-Commerce Co., Ltd. (“the Company,” “we,” “our,” or “us”) collects, uses, stores, protects, and discloses your personal information when you visit our website, purchase our women’s clothing products, interact with our online services, or otherwise engage with us.

We are committed to safeguarding your privacy and ensuring that the personal data we process is handled securely, transparently, and in accordance with applicable data protection laws. This Privacy Policy applies to all users of our online store, including visitors, registered customers, and purchasers of our products.

By accessing our website or providing your personal information, you acknowledge that you have read, understood, and agreed to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal data that we collect through:

• Our online store and website
• Ordering and checkout processes
• User accounts and member registration
• Browsing activities and technical interactions
• Customer service communication
• Product purchase records
• Any other interaction with our brand or services

This Policy does not apply to:

• Third-party websites or apps that may be linked on our site
• Services operated by external partners, platforms, or payment gateways

We encourage you to review their respective privacy policies separately.

3. Information We Collect

We may collect the following categories of personal information:

3.1 Information You Provide Directly

When you interact with our store, you may voluntarily provide:

• Full name
• Shipping and billing address
• Order details
• Account information (e.g., username, password)
• Communication content when you contact customer service
• Size preferences or purchase preferences

We collect this information to complete transactions, deliver goods, and provide customer support.

3.2 Automatically Collected Information

When you browse our website, we may automatically collect certain technical data, including:

• IP address
• Browser type and version
• Device identifiers
• Operating system
• Pages viewed
• Time spent on the website
• Referring URLs
• Cookies and similar technologies

This information helps us improve website performance, security, and user experience.

3.3 Cookies and Tracking Technologies

We may use cookies or similar technologies to:

• Maintain website functionality
• Remember your preferences
• Analyze site traffic and usage patterns
• Improve shopping experience
• Provide personalized recommendations

You may disable cookies in your browser settings, but some features may not function properly.

4. How We Use Your Information

We use your personal information solely for legitimate business purposes, including:

4.1 Order Processing and Fulfillment

• Confirming orders
• Processing payments
• Shipping products
• Handling returns and exchanges
• Providing order-related notifications

4.2 Customer Account Management

• Creating and maintaining your account
• Storing purchase history
• Providing tailored product recommendations

4.3 Customer Support

• Responding to inquiries
• Resolving complaints
• Offering assistance during the shopping process

4.4 Website Operation and Improvement

• Optimizing site functionality
• Enhancing security
• Conducting data analytics
• Measuring product performance

4.5 Legal Compliance

We may process personal data when required to:

• Comply with applicable laws and regulations
• Respond to lawful government or regulatory requests
• Prevent fraud or illegal activity

5. Legal Basis for Processing

Depending on your location, we rely on one or more of the following legal grounds:

• Consent when you voluntarily provide information
• Contractual necessity to complete your purchase
• Legitimate business interests such as website improvement and security
• Compliance with legal obligations

6. How We Store and Protect Your Information

We take data protection seriously and implement appropriate organizational and technical measures to safeguard your personal information. These may include:

• Encrypted data transmission
• Secure servers and restricted access
• Regular security audits
• Measures preventing unauthorized access, alteration, or disclosure

While we take reasonable precautions, no online system can guarantee absolute security. You understand the inherent risks involved in data transmission over the internet.

7. Data Retention

We retain personal information only for as long as necessary to:

• Fulfill transactions
• Provide customer services
• Comply with legal requirements
• Resolve disputes

Retention periods may vary depending on the type of data and regulatory obligations.

8. Sharing and Disclosure of Information

We do not sell or trade personal information.

Information may be shared only in the following cases:

8.1 Service Providers

We may share data with third-party service providers who assist us with:

• Order fulfillment
• Logistics and shipping
• Website hosting
• Payment processing
• Analytics services

These partners are required to protect your data and use it solely for service-related functions.

8.2 Legal Requirements

We may disclose information if required by:

• Law or regulation
• Court order
• Government authority
• Fraud prevention obligations

8.3 Business Transfers

In case of a merger, acquisition, or restructuring, customer information may be transferred as part of the business assets, subject to confidentiality agreements.

9. Your Rights

Depending on the applicable laws in your region, you may have the right to:

• Access your personal data
• Request correction or updates
• Request deletion of data (where legally permitted)
• Withdraw consent
• Restrict or object to data processing
• Request a copy of your data

10. Children’s Privacy

Our services are not designed for individuals under the age of 18.
We do not knowingly collect personal information from minors. If such information is discovered, we will take steps to remove it promptly.

11. International Data Transfers

If any data processing involves servers or service providers located outside your region, your information may be transferred and processed in other jurisdictions. We ensure data is handled consistent with this Policy and applicable privacy standards.

12. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices, content, or security of third-party websites. Please review their respective privacy policies before engaging.

13. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes in business practices
• Regulatory updates
• Enhancements to user privacy protection

Revised versions will be posted on our website with an updated effective date. Continued use of our services constitutes acceptance of the updated Policy.

14. Contact Information

To protect your request, and based on your strict requirement, we will NOT add any email, phone number, or other contact details beyond the information you explicitly provided.

If you need to reach us, please use the contact method displayed on our official website or the platform where our store operates.

Company Name: Yancheng Fufang E-Commerce Co., Ltd.
Business Address:
No. 216, 2/F, Mingpin Stone Trade Center, Sheyang Port Economic Development Zone, Sheyang County

15. Acceptance of This Policy

By interacting with our website or purchasing our women’s clothing products, you acknowledge that you have read and agreed to the terms of this Privacy Policy.